Proposal for the Luxembourgish pavilion at the Expo 2020 in Dubai.
JC was among the 3 finalists.
Luxembourgish pavilion takes its expression from simplicity of form, honesty of material and construction. It is a suspended land that is ready to take off. It embraces transparency which symbolises the openness of Luxembourg, openness built on reliability and strong foundations.
The foundations are deeply grounded, rooted in history and tradition, and culture. They represent the inspiring know-how of Luxembourg and its intellectual potential. They are the exhibition area anchor point for the World Expo 2020 in Dubai. The form of the foundations takes its precedent from the red and blue “X let’s make it happen” logo - a national branding of Luxembourg. Deeply embedded in the world expo’s ground, are the substance and essence of Luxembourgish culture.